Traverse City
roofing,
built to last.
Top-quality new roofs, meticulous repairs, and reliable maintenance, built to stand up to every northern Michigan winter. Owner-led, licensed and insured, and on your roof when we say we’ll be.
- Established
- 2018
- Rating
- 5.0 ★ / 60+ reviews
- Crew
- Owner-led & insured
- Timeline
- Most roofs in 1–3 days
Everything your
roof needs.
From full installations to same-day emergency repairs, one owner-led crew, one standard of work.
30 years of
hands-on
experience.
With over 30 years of hands-on roofing experience, serving Traverse City since 2018, our seasoned crew delivers beautiful results, most new roofs in two to three days.
More about us →Quality you
can see.
More than a
roofing company.
Owner on the roof
You’ll find Bill Smith on the job himself, invested in the result, not the sale.
Honest pricing
Upfront quotes, no surprise charges. The number we say is what you pay.
Done in 1–3 days
Efficient, clean work and full cleanup. We leave your property spotless.
Licensed & insured
Fully licensed and insured for your complete peace of mind.
What they
say about us.
Bill and his guys are magicians. I honestly have no idea how they got our old roof off and replaced in one day. Our roof is 48 squares with steep pitches. They showed up at 7am as promised and completed the job by the time I was home from work! And cleaned up perfectly.
Bill and his team of roofers were one of the best contractors we’ve worked with. They showed up on time, were efficient and got an entire roofing job done in a single day, and at the end swept the entire yard for nails and debris. I would highly recommend Bill’s roofing.
Bill did a great job from start to finish with clear and concise communication. The project was fairly priced, the quality of workmanship exceeded my expectations and the end result is exactly what was hoped for. I would highly recommend Bill Smith Roofing.
Across northern
Michigan.
From Grand Traverse Bay to Wexford and Kalkaska counties, same crew, same standard, every job.
All service areas →Questions,
answered.
01 How do I know if my roof needs to be repaired or replaced?
02 What type of roofing material do you install?
03 How long does a typical roofing project take?
04 How much does a new roof cost in Traverse City, Michigan?
05 Do you help with roofing insurance claims?
06 What is your company’s roofing season?
Don't just fix it. Solve it for good.
A roofing problem can feel overwhelming, but you're not alone. Our team finds the root of the issue and delivers a permanent, durable fix that protects your home for the long term.